Top 7 Tips for Successfully Launching a New App

Companies are relying increasingly upon their websites, web applications, and mobile applications as sales conversion drivers, brand awareness builders, and platforms for client engagement. As a Charlotte-based managed IT services provider in a highly competitive market, Apex Technology is regularly called upon to develop complex mobile apps and web apps for clients. 

Over time, we’ve established a list of seven broad categories of best practices that need to be addressed through collaboration with our clients prior to the launch of a new mobile app or web app that will maximize the effectiveness of the resulting software. Follow along as we look at both front-end design concerns as well as back-end structural requirements that have to be addressed prior to launch day. 



Mobile apps and web apps are just as complicated on the surface as they are under the hood. There are numerous factors that go into an effective mobile application’s front-end, but we’ve consolidated our primary concerns with four primary categories at this level. 

Front-End Functionality and User Interface

During the planning stages, the marketing team has matched services and products to the needs of customers, and planned the mobile application around the intended user experience, much of which takes place on the back end and in the features and functionality. However, on the front end, it’s important that the user interface elements map to the intended functions and features that will be live when the app launches. Testing that the user interface is both easy to navigate and that it supports the intended user experience is crucial to a successful launch.  

SEO Matched with Digital Marketing Plan

Our clients’ marketing teams, whether in-house or outsourced as a managed service, often have already established the necessary SEO elements and language that should be incorporated throughout the web app or mobile app. They also work in conjunction with the development teams to ensure websites, social media, and other inbound marketing channels are synchronized to drive traffic to landing pages supporting clients downloading the new app. It’s on the developers to ensure that links within the application itself are functional, and that on-page and technical SEO elements are properly embedded prior to launch.  


The Web Content Accessibility Guidelines 1.0 and 2.0 provide various baseline for developers to ensure accessibility of web apps and mobile apps for the widest audience possible. Depending on your target audience, the guidance includes suggested design elements, font and layout requirements, and navigational structuring at the coding level to provide ease of accessibility. 

Performance Requirements

How your web app performs across browsers and how your mobile app performs across devices is crucial to its being adopted and used by your target audience. Ensuring page load speed targets are met, and that the interface is optimized at the coding level across various screen sizes ensures a consistent experience that users will come to rely upon. 


The guts of a mobile app or web app are built around the intended functionality and features established by the client. To this end, there are three primary concerns that, if handled properly, will ensure the long-term success of the final product. 

Back-End Database and Server Integrity

Largely a function of the cloud-based services you’ve chosen as a foundation of your web app or mobile app, the server integrity and database need to be capable of handling the volume of traffic and the types of interactions for which the app has been built. Data persistence and stable access are crucial at launch and beyond for the app to be considered a success.  


Data breaches are a major concern for businesses large and small across every industry. Building your app with security as a foundational principle and taking a proactive security-first approach to your data storage solutions and the movement of data between the app and the backend are essential steps to ensuring the long-term safety of the client’s data. 

Data Privacy Protection and Regulatory Compliance

Depending upon the industry in which the client operates, you’ll have to determine ahead of time the data protection requirements at the regulatory level of every country and locality in which your client intends to allow clients to do business. Doing the groundwork ahead of time and building the application around the necessary regulatory requirements will save the client unnecessary fines down the road. 

Your Partner On Launch Day and Beyond

By no means is this list comprehensive or finite. Launching a successful mobile application is an extremely complex process with many moving parts. The process of launching a successful application requires a developer who is capable of matching client requirements to app development best practices. At Apex Technology, we have extensive experience in app development and web app development in the highly competitive Charlotte market. Our software development team can maximize inbound client traffic and increase revenues by building an app that fits your business needs and remains a viable client-focused tool long beyond launch day.